Gillette's Pop-Up Barber Shop

Gillette Gillette Commuters wanting to look their best visited a Gillette pop-up barber shop at Waterloo and London Liverpool Street stations, created by JCDecaux’s Creative Solutions team. Delivering a highly personal brand experience, the campaign promoted the new SkinGuard Sensitive range of shaving gel and razors. The campaign is a powerful example of branding and activation -  and shows how experiential and digital channels work together, complemented by print media. It was booked direct with JCDecaux through Starcom.  Wed 20/02/2019 - 14:31 2019 Off Videos