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OUR DIGITAL MEDIA
500,000population
1.7bntourist spend
7/10most visited Scotland attractions are in Edinburgh

Airport

Edinburgh Airport

Scotland’s busiest airport welcomes 14.7m passengers per year and flies travellers to 158 destinations.

 

 

8 Carousel Airport Panels (CAPs)
3 Business Lounge iVisions

Digital Airport Panels (DAPs)

These portrait screens are located in both landside and airside departures throughout the airport. Included as part of the network, an unmissable fleet of 80” screens form a ‘runway’ through the departure lounge. 

 

33 screens
14 80" screens included

Digital Plaza

Located in the forecourt area outside the main terminal, this is the only digital opportunity in the Airport portfolio to offer full sound capabilities. 

 

1 screen
105k passengers reached per week (2019)

Edinburgh Motion Showcase

As one of the newest and most cutting-edge sites, this large format digital screen is a unique opportunity for brands to target 100% of domestic arriving passengers at Edinburgh Airport.

 

1 screen
51k passengers reached per week (2019)

Rail

Edinburgh Waverley

The second busiest Scottish rail station sees an annual footfall of 25m. Following a £130m investment programme, it's been transformed to enhance the passenger experience whilst preserving its rich heritage.

 

8 digital 6-sheets
1 Transvision

Roadside

Street furniture 

Digital bus shelters providing  ‘LiveTouch’ capabilities and comprising  84” screens are synchronised by line of sight along Princes Street in the city centre. The channel has since been expanded to Leith Street, unmissable to shoppers visiting John Lewis. 

 

15m weekly viewed impressions
31 digital 6-sheets

The Edinburgh Arch 

This premium, state-of-the-art digital superstructure is a unique gateway to the city. The 41 square metre screens are unmissable to drivers travelling to and from Edinburgh Airport.

1.2m weekly viewed impressions
2 screens

The Edinburgh Towers

The West Approach tower sits adjacent to the RBS headquarters and the prestigious Edinburgh Business Park. The Calder Road tower is in close proximity to the heart of the city centre.

 

713k weekly viewed impressions
2 screens

National Drive

These large format digital screens together form a powerful channel for brand communication in the city, strategically positioned on key arterial routes.

 

7 screens
20% larger than the market average

Find out more about our city opportunities

Source: Edinburgh.gov.uk; Route; Network Rail; Edinburgh Airport