The National Lottery, an official supporter of Team GB during this year's Olympics, has launched a dynamic campaign across JCDecaux’s Rail D6, Transvision, Mall M-Vision, D6s and large format roadside networks from 1st August to mid-September.
The creative includes various dynamic messages relating to the most successes from Team GB at the Olympics, for example: “By playing the National Lottery you support our Olympic heroes, so you helped Adam Peaty win gold last night.”
The campaign was planned and booked by Posterscope, Vizeum and Carat.
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