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Proving Creative Impact with Rail Commuters

Our Creative Solutions team has been working hard to create some stand out and memorable experiences for commuters in rail environments. With all the cool work they've been doing, we knew we set out to complement their campaigns with research to show the impact of special activations to engage people at train stations. Starting with the Nakd campaign, where we sent a film crew to get first hand commuter opinions.

 

Station Dominations to engage commuters

We've also had a number of station domination campaigns recently. We set up face to face interviews with station users to see how brand immersion in stations affected their brand awareness and perceptions

Researching Special Activations can prove impact

Our research has proved that special activations in train stations are great at driving brand metrics. Showing that commuters are more likely to  trust and engage with brands.

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