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OPTIX CREATIVE TESTING

At JCDecaux we have developed our very own in-house AI creative testing tool to help us understand attention distribution 

JCDecaux's award-winning AI creative testing suite, Optix, uses thousands of hours of past eye-tracking, neural sensor, and visual questionnaire data to predict how a poster and its elements will draw, and hold, people's attention in real-world environments. Impactful for testing executions before they go live, or for evaluating previous creatives, data-driven insights can be used to develop understanding and drive effectiveness, helping campaigns to work harder. 

Using a range of sophisticated approaches

How does it work?

Three core metrics measure creative impact

Metrics and attention distribution allow for creative comparisons

Find out more