Google’s ‘London Community Noticeboard’ campaign has won silver in Warc Media’s ‘Best use of Data’ category, two years on from when it initially launched.
The dynamic, intelligent search campaign, created and deployed with the help of OMD, Talon, Grand Visual and R/GA, first went live in 2015, delivering location-specific information to consumers via JCDecaux’s premium Out-of-Home location: Old Street EC1.
The creative is dynamically adapted to feature information that is relevant to the local area, including local cafes, updates on the traffic, weather, news and more. It also posts real-time information on what people are searching for. The site has been turned into a connected space, providing the community with useful information about the surrounding area.
As a result of this campaign, Google has become a valued part of the Old Street community, transforming Old Street EC1 into a central noticeboard for the local area. 
Data Expansion
Data has become a crucial part of our day-to-day lives, and as part of JCDecaux’s commitment to this, our expanding ‘toolbox’ is becoming increasingly pivotal to everyday planning to produce relevant and useful advertising for all audiences and different behaviours. 
We currently have access to over 14 leading data sets including dunnhumby, YouGov, Telefonica, MyCONNECTIONS and Route, helping us stay ahead on this data-driven journey. We’re proud to say we’re being recognised for this too – JCDecaux’s Insight Team has been shortlisted under the ‘Best use of Data Sets’ category in Mediatel’s upcoming Media Research Awards. 
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