At the touch of a button, Warburtons enabled families to liven up their lunch with voucher-dispensing 6-sheets in London. The two-week campaign was planned and booked by Mindshare and Kinetic.

Located in busy high-street locations, the creative invites consumers to press a button to receive a coupon to purchase the Sandwich Alts’ new range of ‘Sandwich Thins’ - the ‘skinny’ bread snacks.

Warburtons also unveiled a 12-foot tall Christmas tree made entirely of Warburtons’ baked produce on London’s Southbank with JCDecauxLive. Read more about the campaign here.

Please follow the links to find out more about voucher-dispensing 6-sheet campaigns with JCDecaux Innovate, including campaigns from McCain in January and September 2012.