Stella Artois, official sponsor of Wimbledon 2014, has launched a dynamic DOOH and experiential campaign at Waterloo Station to build on their association.
The DOOH campaign, on JCDecaux’s Motion@Waterloo screen, deploys social content from Instagram and Twitter, real-time copy updates from Wimbledon, as well as branded Stella Artois content including the hashtag: #herestoperfection.
Commuters can also take part in a tennis quiz at a miniature tennis court underneath the screen to win a pair of Wimbledon tickets. The experiential campaign, with JCDecauxLive, takes place until tomorrow (28th June) morning and winners will have their name and photos live-streamed to the giant screen.
Phil Pick, marketing manager for Stella Artois, said: “What we’re doing feeds into the Connoisseurs programme we’ve launched where we’re really trying to establish that brand consistency across all channels for consumers. The opportunity that we saw [at Waterloo Station] is to create an ecosystem for the work we’re doing around the Wimbledon sponsorship.”
The campaign was planned and booked by Vizeum and Posterscope.