Mexico transformed the high-footfall St Pancras Immersion Zone into an exotic paradise for passengers this October, as part of the activities of the 'Year of Mexico' in the UK.
Planned and booked with JCDecaux Direct Sales and Creative Solutions team, the campaign lasted for four weeks.
Vinyl wraps covered the walls, displaying some of the beautiful scenery that Mexico holds, while the creative on the floor transformed the walkway into a lake.
Digital 6-sheets played several creatives, featuring different vacation stories which showed off the country’s beauty hot-spots such as waterfalls, beaches, ancient heritage sites and exciting nightlife.
Ambiance sounds were also played in combination with the visuals to create a fully immersive experience.
In addition to this, thousands of stunning model butterflies fluttered along the walls, inviting travellers to pull them off to keep as a souvenir.
Steven Dennison, Head of Creative Solutions, JCDecaux UK, said: “The St Pancras Immersion Zone is perfect for this campaign. It creates a fun and immersive experience for passengers and brings a little bit of Mexico to the heart of London.”
The Immersion Zone in this iconic station in London was part of an exciting wider campaign targeting the British public and tourists visiting London - part of the celebrations of 2015, the Year of Mexico in the UK.
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