Optix is JCDecaux’s proprietary tool that allows clients and their creative teams to pre-test their Out-of-Home creative before the campaigns go live on the streets – so they can fine tune their poster, test again and optimise results. It's making an impact and winning awards.
At the Campaign Media Awards 2025, Optix won the award for ‘'Product Innovation',
Optix draws on the results of thousands of eye-tracking studies, neural sensor data and past campaign data andAI to provide clear and actionable insights, gathering metrics including attention and time spent looking at specific elements in the creative including: focus, engagement level and clarity. It means clients can test specific elements within their creative - and make changes before the campaign goes live.
The award recognises the impact that Optix is making for brands - find out more here.
It's all part of the work we are doing to help brands optimise their Out-of-Home creative, including our 'Perfect Poster' best practice creative guidelines also available on our JCDecaux Marketing Hub here.