Audi was the launch partner on Motion@Waterloo, the UK’s largest indoor advertising screen, which went live for the very first time on Monday 10th February.
Click here to take a virtual tour of Waterloo Station.
Audi transformed Motion@Waterloo into a dynamic ‘Audi Dashboard’, with the creative incorporating real-time data and destination-specific messaging. With messages including: “31,451 cups of coffee bought. If this was petrol, you could drive an Audi A3 Sportback to the moon”, Audi provided a series of useful station facts to commuters, around the theme of “One day in the life of Waterloo”.
In the run up to Valentine’s Day, Audi also deployed a three-day competition on JCDecaux’s network of Transvision screens, offering one lucky commuter a chance to win a VIP ‘Audi Valentine’s Experience’. Audi’s message: “Still working out what to do for Valentines? Tweet @AudiUK and let Audi take care of it”, invited commuters to tweet the brand’s Twitter page, using the hashtag: #AudiWaterloo.
Kristian Dean, National Communications Manager at Audi UK, said: “The Audi brand is always progressive so it makes sense to be the first advertiser on the exciting new Motion@Waterloo site. The combination of a strong ABC1 audience and an average dwell time of 17 minutes gives us a great opportunity to communicate key brand messages to the right people.”
Spencer Berwin, Managing Director of Sales at JCDecaux UK, said: “It is fantastic that Audi has chosen to be our partner for the launch of Motion@Waterloo, which marks a new era in rail advertising, underlining the importance of rail as an environment for brands and the ability of digital to create powerful, immersive experiences that engage millions of consumers."
The campaign was planned and booked by MediaCom and Kinetic, with the creative by BBH.
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