White Rose sees a footfall of 12 million every year and is a CACI Retail Zone in its own right, delivering an annual spend of £351 million. Following a 65,000 sq ft leisure extension last year, featuring an 11-screen IMAX Cineworld and six new restaurants including Wagamama, TGI Friday’s and Chiquito, the centre is set to attract even more visitors and spend.
This latest installation brings the M-Vision channel to 21 screens, delivering high-impact and standout presence at 17 of the UK’s most premium malls, including Trinity Leeds in the heart of the city.
M-Vision forms part of JCDecaux’s wider digital channel in Leeds - the 5th largest retail centre in the UK. Digital 6-sheets are present across White Rose, Trinity Leeds and Victoria Leeds - the city’s newest retail destination that’s home to Harvey Nichols and a flagship John Lewis.
The Leeds Tower is a double sided structure located on the A58, a major arterial road in and out of the city centre, delivering a total of 2.4 million viewed digital impressions each fortnight.
In addition, brands can reach affluent commuters at Leeds station, where premium opportunities include digital 6-sheets and a Transvision located on the concourse. The Network Rail managed station is the 3rd busiest station outside of London in the UK and sees a weekly footfall of 593,000.
Overall, JCDecaux has an unbeatable presence in Leeds, with a 42% market share of weekly viewed digital impressions.