Following the release of new figures that show Air France KLM Group carries one in four long-haul passengers to and from Scottish airports, consolidating the Group’s position as market leader in Scotland, KLM has booked the Welcome site at Glasgow Airport as part of a high-profile branding campaign.
The campaign which also includes key digital locations at Aberdeen and Edinburgh Airports, with JCDecaux Airport aims to raise awareness of KLM’s network in Scotland amongst business and leisure audiences at the main Scottish airports.
Air France KLM Group recorded a significant increase in passenger numbers across Scotland in the last financial year, to over 1.2 million passengers (April 2011–March 2012). Against a difficult economic climate and an intensely competitive global market, the Air France KLM Group is delighted with the boost to passenger figures across its Scottish network.
KLM’s creative will run on the Glasgow Welcome site until September, greeting 100% of the audience arriving and departing from Glasgow Airport’s main terminal.
The digital campaign will run for three weeks. At Edinburgh Airport, KLM has taken the Digital Lounge Sponsorship network, 28 x 40’’ digital screens running the length of the lounge area, reaching all departing and arriving passengers. At Aberdeen Airport, 8 x digital screens will target all departing passengers, located in main walkways, seating areas and on flight information screens.
Vincent Kas, Commercial Director UK & Ireland, AIR FRANCE KLM said, “I am delighted to have secured such premium outdoor space with JCDecaux Airport, underlining KLM’s position as one of the largest airline carriers in Scotland. KLM is the leading airline in Scotland, flying into every main Scottish airport - we have increased our frequency of flights and are continuing to grow our Scottish portfolio.”
Janice Fernandes, Client Sales Director said: “By taking ownership of the high impact Welcome Site at Glasgow Airport, KLM have a fantastic opportunity to deliver the first and last message to passengers in this cosmopolitan city. KLM’s campaign will also reach passengers at Aberdeen and Edinburgh Airports, using digital screens to deliver impact, coverage and engagement in these key Scottish airports.”
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