JCDecaux UK have launched an exclusive advertising opportunity within Heathrow VIP, which includes six iVisions. With a combination of 75’’ and 86’’ screens, this new addition to the Heathrow portfolio offers brands a fantastic opportunity to communicate with ultra-high-net worth individuals, positioned in prime locations throughout the private suite.
With the return of international travel and global restrictions easing, the much-anticipated reopening of Heathrow’s exclusive VIP terminal, welcomed passengers back from Thursday 15th July 2021.
Heathrow VIP delivers an exclusive, end-to-end service to passengers which redefines travel expectations. The unique experience includes all customs and security processes handled by Heathrow staff, a chauffeur-driven service from doorstep to stepping onto the aircraft, menus curated by Michelin-starred chef Jason Atherton and a personalised luxury shopping service.
The VIP offering hosts some of the most famous and influential leaders globally, including royalty, captains of industry, state dignitaries and sports professionals. Heathrow VIP is made up of two suites: The Windsor Suite and The Royal Suite, both of which have JCDecaux’s premium screens located within them, reaching departing and arriving passengers.
As travel restrictions have eased, confidence in the aviation industry continues to grow. Terminal 3 at Heathrow has recently reopened, with Virgin Atlantic, Delta, Emirates, Cathay Pacific, Iran Air and MEA operating from it.
Notably, the use of private jet and luxury travel have soared during the pandemic. On the day the UK roadmap was announced, private jet bookings increased to over 150% week on week (Private Fly, 2021). The future of business travel is looking robust, as an incredible 81% of Global C-Suite respondents in a recent study agreeing that business travel will be more important than ever before (VistaJet, 2021).
The Heathrow VIP proposition offers a unique opportunity for brands to engage with ultra-high-net-worth passengers - a hard to reach, influential audience within the luxurious surroundings of the Windsor and Royal suites. I truly believe this is an exciting time for brands to be investing in the airport, as the magic of travel returns. We are seeing huge pent up demand to travel again, with large amounts of lockdown savings, with a desire to spend across a range of categories.Arianne Riddell Sales Director, JCDecaux Airport
As we see a strong return to international travel, what better time to launch our new iVision screens at Heathrow VIP. This is generally a hard to reach, affluent and robust audience for whom a luxury travel experience is a necessity. These new iVision sites are very welcome to both complement and extend our existing media offer at Heathrow.Fraser Brown Retail Director, Heathrow Airport
Forming part of JCDecaux UK’s wider digital channel surrounding London, Heathrow’s premium VIP lounge delivers a powerful new communication channel for advertisers to engage with a receptive, affluent audience.