The forecast for 2024's Summer of Sport promised a wide range of unforgettable competition that would have something for everyone - and so far, it's surpassing expectations.
With the Paralympics now fast approaching, John West, Official Protein Partner of ParalympicsGB, is stoking excitement for the Games with a special build campaign that features two, protein-fuelled 3D javelins.
This follows a thrilling performance from Team GB at the Olympics - as medals poured in, JCDecaux UK helped to capture the Olympic spirit with a programmatic Out-of-Home campaign from Official Partner Eurostar, as well as two activations delivered by our Creative Solutions Team for partners NatWest and Danone.
Programmatic campaigns are an excellent way for companies to provide the public with timely updates during events - such as sports fixtures - and build brand awareness among a wide audience.
Chase Bank, for instance, ran a programmatic campaign during the Euros that gave updates of England's progress at each stage of the tournament.
With the latest advancements in Digital OOH technology, brands are more able than ever before to connect with audiences by accurately tapping into relevant, ongoing events.
Holborn Circus/Fetter Lane D6
Alongside their work during the Olympics, JCDecaux's Creative Solutions Team also delivered an experiential campaign for AELTC and its partners at Wimbledon.
The campaign immersed Rail audiences in the tournament with full branding in and outside of Wimbledon Station across a variety of formats including traditional, digital, and special-build activations.
JustEat also tapped into the Wimbledon spirit with their campaign for Joe & The Juice and its 'Nick Kygrios Big Smash', which was a product exclusive to the delivery app.
