JCDecaux UK has launched its fifth National Drive screen in Leeds, well-known for its renowned retail destinations and skyline of astounding architecture, a destination easily accessible by road, rail and air2. The new screen is located on Victoria Road, a key commuter district into the city centre and short distance from the M621 connecting those to London. This National Drive addition is aligned with our existing presence within Leeds, including the incredible Leeds Tower located in the city centre as well as digital 6-sheets throughout the city.
The National Drive network delivers +84% more audience vs. rest of industry average and an impressive 44 million viewed impressions in total each week3. Following on from the launch of additional new screens in Birmingham, Cardiff and Edinburgh, the channel will see continued expansion this year in Norwich.
The continued investment in the channel confirms JCDecaux UK's commitment to delivering brand reach and fame on a national scale. The new Leeds install takes the combined National Drive and LDN Drive network’s total coverage to over 140 digital screens in 12 major cities including Birmingham, Brighton, Bristol, Cardiff, Derby, Edinburgh, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.
Source: Statista1, Visit Leeds2, Route 493