JCDecaux Community Channel is proud to partner with Martin Firrell to deliver a new public artwork titled 'All Varieties', which celebrates the labels that help people express their individuality and define their place in the world.
Presented to coincide with Pride 2024, ‘All Varieties’ uses DOOH to draw attention to the diversity of labels used by the LGBT+ community such as ‘ze/zir’, as well as deeply storied labels such as ‘queer’ and ‘femme’.
This campaign is also running at a time when 77 countries still discriminate against and criminalise the lives of LGBT+ people – including the threat of execution in at least five countries.
Using the wide-reaching capabilities of OOH, ‘All Varieties’ communicates Great Britain’s world-leading equality messages and reflects nationwide solidarity with Human Rights champions.
Stephen Fry’All Varieties’ is a wonderful thing at a time when the tide of justice is moving out, leaving our beach of fellowship, love and solidarity all the more bare.
Chris DooleyThe JCDecaux Community Channel is proud to support the ‘All Varieties’ campaign, celebrating diversity up and down the country using the power of the public screen. I look forward to seeing this artwork up on the streets.
Head of Social Impact at JCDecaux UK
The campaign is running across digital screens nationwide throughout June. For more information click here.