The Great Friendship Project, in collaboration with the JCDecaux Community Channel, has launched #TheLonelyMillion, a ground-breaking campaign aimed at addressing the silent epidemic of loneliness among young adults.
The campaign centres around latest ONS data which shows that 1 million young adults in the UK experience chronic loneliness every week.
Through striking visuals and thought-provoking messages, the billboards seek to highlight the scale of the issue, spark meaningful conversations, and inspire action to tackle this pervasive issue.
Adding a modern twist, the creative uses a simulated 404 error message reading, “Social Connection could not be found” aimed at underscoring the unique challenges young adults face in a hyper-connected yet isolating digital world.
At the heart of the campaign lies a goal to ultimately change how loneliness is perceived, reduce feelings of shame, and encourage young adults to seek help.
David GradonFor too long, progress in addressing loneliness has been hindered by stigma and harmful misconceptions. The reality is that loneliness is not confined to the fringes of society—it is a daily reality for an increasing number of young people in today’s world. By highlighting the true scale of this issue, we aim to break down the stigma, encourage open conversations, and help young people realise that they are far from alone in their experience of loneliness. Above all, this campaign is a step toward building a culture where talking about loneliness is not only accepted but encouraged.
Founder of The Great Friendship Project
Chris DooleyWe’re proud to support this important campaign raising awareness of the loneliness that is experienced by so many young people across the country. The JCDecaux Community Channel was created to open up access to Out-of-Home to both charitable initiatives and communities and I look forward to seeing this campaign up on the streets.
Head of Social Impact at JCDecaux UK
The campaign is running throughout December. For more information click here.