The Scotch Whisky Experience in Edinburgh is promoting its exciting new tour using the first ‘3DOOH at scale’ Out-of-Home campaign in Scotland to bring its story to visitors out and about in the Capital. The campaign with JCDecaux UK was planned and booked through ALT agency, running for 4 weeks across the spring and summer.
Shoppers in Princes Street will see digital posters on bus shelters inviting them to take “a sensational journey”, highlighting the new state-of-the-art tour and visual experience visitors can enjoy in the heart of the City, right next to Edinburgh Castle.
The Out-of-Home campaign is using a new 3D technique from JCDecaux called ‘3DOOH At Scale’, which allows elements in the poster creative to appear to leave the poster frame. This technique is available across all digital six-sheet poster sites including Edinburgh’s Princes Street.
Julie Trevisan-HunterWe have been considering Out-Of-Home for some time. This 3D opportunity offers the perfect interplay between our new tour experience, unique creative and our target audience. The new kinetic sculptures on our tour are really brought to life with the 3D effect.
Marketing Director at The Scotch Whisky Experience
Andrew MullinsIt’s fantastic to see The Scotch Whisky Experience using the latest Out-of-Home techniques to bring their brand to consumers in the heart of Edinburgh, using 3D creative to create an exciting experience on the street, prompting consumers to visit the state-of-the art immersive new Scotch Whisky tour.
Creative Solutions Director at JCDecaux UK