Journeys across London are being brightened with facts about Britain’s much-loved Wimbledon Tennis Championships with a digital Out-of-Home (DOOH) campaign from Google, with JCDecaux.
Surprising trivia, ranging from the type of grass on the Wimbledon court to how many kilos of strawberries are eaten during the infamous tournament (27,000!) are being delivered to the public - showing Google really can answer anything!
The campaign is great demonstration of how DOOH can communicate time-relevant information during seasonal events, which are received by the public collectively. It is currently being deployed across digital 6-sheets across London’s busiest rail stations and on premium Out-of-Home location: Old Street EC1.
The campaign was planned and booked with JCDecaux by OMD and Talon.