This October, Get Your Skin Out has partnered with the JCDecaux Community Channel to showcase ‘Good Skin’—a bold, powerful nationwide campaign that challenges conventional beauty standards and redefines what it means to have good skin.
Good Skin showcases women across the UK who proudly embrace their visible skin conditions including psoriasis, acne, vitiligo, eczema, topical steroid withdrawal (TSW), and port wine stain birthmarks. Through striking, unedited images, these women are seen confidently posing with the statement: "This is Good Skin." The billboards also include a direct call to action to advertisers and brands: “For Your Next Beauty Campaign” to rethink inclusivity and address the lack of representation for people with visible skin conditions in beauty, and all industries that serve people.
Holly DillonGet Your Skin Out and ‘Good Skin’ is not about fixing or concealing our skin; It’s about unlearning restrictive beauty standards and outdated ideals of smoothness and flawlessness, and encourages people to live without shame. As a producer in advertising, I've seen great and necessary steps taken to be more inclusive in body type and racial diversity, but am yet to see people with visible skin conditions. By showcasing individuals on billboards, we aim to change the stigma and perceptions surrounding these conditions, boldly asserting our presence, because if brands wont do it, we will.
Founder of Get Your Skin Out
Chris DooleyJCDecaux Community Channel is proud to support this bold campaign, marking a significant step forward in the representation of visible skin conditions. Out-of-Home advertising offers an effective way to reach a widespread audience in everyday locations, many of whom either experience or know somebody affected by these conditions. We hope through this campaign that we can contribute towards breaking down the stigma that has long surrounded them.
Head of Social Impact at JCDecaux UK
The month-long campaign is running across digital billboards and Communication Hubs1 across the UK. For more information click here.
1Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited