EE took ownership of every digital Outdoor location in the UK in an unprecedented one-day digital takeover on 31st October 2012. Part of its 4G launch campaign, EE deployed multiple creative messaging across every face of every digital site nationwide.
Planned and booked by MEC and Kinetic, the digital Outdoor campaign ran across media owners and demonstrated digital Outdoor’s flexibility, conferring one-day 'ownership of the entire digital estate.
This was followed by wider activity that included key immersion zones at major rail hubs: Victoria Station, St. Pancras Station and complete ‘ownership’ of Charing Cross Station on a scale seen for the first time during the 2012 Olympics.