In the latest programmatic news Dom Kozak, our Head of Programmatic joined Dan Singh Gill from Seedtag to discuss how programmatic technology is shaping the future of digital Out-of-Home. The podcast focuses on all the latest ways to measure programmatic DOOH, what makes a great campaign, and why we went “Under the Hood” with TPA Digital. Check out the podcast on Spotify and Apple Podcasts: or check it out on Youtube. You can also download the Under the Hood white paper here to find out more.
Programmatic is a way of planning and buying Out-of-Home that uses technology so it can be easily bought at the same time as digital Online or other digital media, so makes it easier to book campaigns across 'omnichannel' (several channels at the same time such as digital TV/online, press). Using Programmatic technology makes easy to integrate data so this facilitates campaigns that use data or are triggered by (for example) by sales data, weather triggers or any other data the brand may want to use. Programmatic digital out-of-Home is going from strength to strength and Programmatic is now in 17 countries around the globe - and in the UK we now offer programmatic across all our environments, with the recent addition of Tesco and Heathrow earlier this year.