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During the 2012 Games, BP took ‘ownership’ of the Heathrow Express with a booking across the HEX Motion+ network. By combining 168 wall-embedded digital screens with vinyl-wraps along walkways, escalators and elevators, BP created an immersive experience for passengers. The campaign was planned and booked by Mindshare and Aviator.
The Heathrow Express is the UK’s most business-focussed OOH environment, carrying 5.7 million passengers every year, with 26% flying first or business class.
Mark Rose, UK Brand and Communication, BP said, "Heathrow Express provided BP access to an attractive business audience. The challenge was how to capture their attention when their primary focus was on simply getting from A to B as efficiently as possible. We believe the combination of wrapping digital corridors and lifts and utilising a series of digital screens was very noticeable and dynamic, providing an experience that both clearly showed our support for London 2012 and UK athletes and helped enhance the travellers' journeys."
The Heathrow Express is the UK’s most business-focussed OOH environment, carrying 5.7 million passengers every year, with 26% flying first or business class.

Published in Airport, about #Heathrow Express, #HEX motion +, #HEX Motion plus, #Airport, #Heathrow