BP Olympic digital campaign

Today, BP begins a dynamic digital out of home campaign to celebrate the people ‘off the track’ who are playing their part as part of the Home Team helping make the Games a success. The campaign integrates UGC content from BP’s Facebook page where users can nominate themselves for the chance to win London 2012 tickets.
Created by Ogilvy and produced by Grand Visual, the campaign aims to champion everyone involved in the Olympic Games, from drumming up local support to making tea for weary builders. Throughout the Olympic Games and Paralympic Games, BP will be incentivising people to nominate themselves for a chance to win tickets and show their support for the Home Team.
Nominees will be moderated and selected using Grand Visual’s OpenLoop technology and their photos will be streamed directly to multiple digital out of home formats across London. The digital out of home campaign was planned and booked by Mindshare and Kinetic and runs at major Rail Stations on JCDecaux’s Transvision screens.
The dynamic OOH campaign supports BP’s broader Outdoor and digital activity which has been running since w/c 25th June.
Mark Rose, UK brand manager at BP said “Like BP, there are many working hard to make the Games a success. We think it’s important they are recognised for their contribution.”