Arla Protein

In order to increase awareness of a new protein offering amongst fitness fans, Arla deployed a tactical Out-of-Home campaign with JCDecaux this month to encourage audiences along the route of this year’s Virgin Money London Marathon to #staystrong.
By advertising Arla Protein on nearly 150 StreetTalk panels spanning the 26.2-mile route, the ‘tasty training partner’ product strategically reached the brand’s target audience in the right place and at the right time.
Earlier this month, the JCDecaux research team polled their Connected Commuter Panel about behaviours around sporting events. They found that, as a result of the London Marathon taking place, 16% of rail commuters were more likely to take part in sport.
The campaign was planned and booked with JCDecaux by Carat and Posterscope.
(Source: Route v14 vs all adults over 2 weeks)