Location Matters: Webinar


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Speaker panel

The Agenda


Why Location Matters
Hear from Jules Newby who is the Global Sector Head of Agencies and Media at YouGov, on how Location could be a game-changer for you and your brand.


Location gives you Better Performing Creative 
We will be joined by Mike Follett the Managing Director at Lumen, who will be discussing the importance of contextually relevant creative.


Hyperoptic Case Study
In this webinar, we'll hear from Jawad Safdar who is the Head of Channel Marketing at Hyperoptic, who will share a live case study on his business challenges and why local targeting is important to the overall strategy, along with the impact contextual advertising has had on their campaign.


Use Location for Effective Measurement
We'll hear from Sarah Robson, Head of Sales at On Device Research, on the new methodology that captures Out-of-Home exposure.