THE POWER OF TOWERS

The Towers are premium, large format portrait digital sites that provide an unbeatable presence on big arterial roads in major UK cities. They provide an excellent opportunity for brands to stand out through their sheer size and impact.

Our latest insight collaboration, co-delivered by JCDecaux, Clear Channel and Researchbods, showcases the benefits of adding these high-end, high-impact screens to the media mix and how The Power of Towers delivers for brands.

When asked what elements of advertising affect how people feel about a brand, location and size are in the top three.

People would expect to see high-end brands advertise on The Towers and it feels like a statement.

The scale of The Towers along with the perception of brands that advertise on them are driving their effectiveness.

1. THE TOWERS ARE PERFECT PRIMERS FOR SOCIAL

Adding The Towers to your social campaign will boost recall and stand out.

2. THE TOWERS COMPLEMENT EXISTING DIGITAL 6-SHEET CAMPAIGNS

From the small screen to the large screen. Adding The Towers to your digital 6-sheet campaign will boost spontaneous recall by 10 percentage points.

3. THE TOWERS DRIVE TRUST AND CONFIDENCE AMONGST CONSUMERS

Of those consumers who view The Towers as impressive and believe they are a high level of investment...

4. GETTING YOUR CREATIVE RIGHT IS CRITICAL FOR MORE EFFECTIVE CAMPAIGNS

A clearly branded creative leads to higher levels of recall and stand out.