Justin is a Researcher and Author whose latest book P²+C=6: The New Different is the much anticipated sequel to P²+C=5: Marketing and Planning post Covid. Both books examine the formula for effective brand communication and tackle the new challenges facing marketers, including in P²+C=6, the growing importance of Priming as the cookie vanishes.
Justin Gibbons studied History at Edinburgh University and University College London before starting life as a researcher at Synovate. He went on to be a Cool Hunter, Account Planner and Media Strategist working for some of the most ground-breaking agencies in the UK, including PHD, Havas and creative boutique George & Dragon. He founded Work Research in 2006 as a media specialist research business. In 2018 and 2019, Justin co-authored the publications The Brand Gap and Bridging the Brand Gap with Tony Regan, his partner at Work Research. Justin has worked on research projects for businesses including Channel 4, ITV, JCDecaux UK and News UK.