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This has been a unique collaboration with JCDecaux to develop new possibilities for media platforms; transforming the billboard into public art. Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction. The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints. It will be fascinating to see how brands respond to this sculptural digital canvas. Melodie Leung, Senior Associate at Zaha Hadid Design
The Kensington by Zaha Hadid Design will provide Coty with impactful branding on a key route into London’s luxury retail centre, delivering the affluent West London audience. Our extended presence on this beautiful and unique structure is ideally suited to showcase Coty’s prestigious fragrance brands during the key consumer periods. Hannah Webley-Smith – Marketing Director Coty Luxury
Audi is famous for making beautiful cars that combine design excellence with optimum performance. Our “Vorsprung durch Technik” positioning encapsulates the importance of design as an expression of technology for our brand. Audi is delighted to be a launch partner for The Kensington. Anna Russell, National Brand & Retail Marketing, Audi UK