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Digital Management Policy

Everything you need to know about Digital Management Policy 

JCDecaux require copy and scheduling instructions in advance of campaigns in order to complete copy preparation activities.

The specific minimum time frames for any individual campaign are defined in the Copy Due Timetable.

Copy Due Timetable (Standard Campaigns) 

For campaigns NOT requiring landlord approval or complex dynamic testing.


 

*For campaings with >80 pieces of copy, please discuss with JCDecaux Campaign Management at point of booking.

For dynamic campaigns, please allow 20 working days. 

Copy Due Times 

  • Receipt of copy after copy due time may result in a delay to the first playout of copy for the campaign, for which no compensation will be due from JCDecaux.  
  • No compensation will be due for lost impressions, and no playout extension will be provided.
  • Copy moderation and scheduling will be managed according to the copy due timetable. Late copy will be managed according to the date/time of delivery.
  • For campaigns with multiple pieces of copy delivered late, if default copy is provided, we will endeavour to prepare this default copy in line with the single copy service level to achieve maximum playout whilst the remaining copy is prepared
    • Eg 1: Consider a campaign with 9 pieces of copy, delivered 5 working hours prior to time of first playout with an identified default. The single default piece of copy will be guaranteed as ready for playout. The remaining 8 pieces of copy will be guaranteed as ready for playout within the next working day. As such the first day of playout will be on a single piece of copy only.
    • Eg 2: Copy for a single-copy campaign delivered 3 working hours to the first playout will play as booked. Receipt of copy after copy due time may result in a delay to the first playout of copy for the campaign, for which no compensation will be due from JCDecaux.

Copy Preparation

Below is what is involved in copy preparation:

COPY TESTING:

  • Applies only to complex dynamic copy campaigns where (for example) playout is responsive to proprietary live data feeds.
  • In these circumstances there is a requirement for significant configuration of data connections, testing of the data triggers and responses, and the build of copy load files.
  • This does not apply for ‘standard’ dynamic copy campaigns where, for example, playout is responsive to   established JCDecaux data feeds such as time of day, weather conditions or location.


COPY MODERATION: 

  • Review of the images to be played to ensure they comply with JCDecaux, landlord, legal and local playout obligations and constraints.
  • In certain circumstances, there is a requirement for the landlord to review and approve copy.


COPY SCHEDULING: 

  • Deployment of copy over the JCDecaux digital network to the appropriate screens.
  • JCDecaux will endeavour to complete copy preparation for all copy as quickly as possible, to minimise any impact on campaign delivery.