Part of Pepsi Max’s #LiveForNow campaign, Pepsi Max has launched an experiential advertising campaign at London’s Southbank and Canary Wharf, designed to  engage consumers with an interactive, multi-sensory experience.
From Monday 3rd March, two mysterious giant black cubes appeared at London’s Southbank and Canary Wharf that displayed a countdown and created anticipation for the official opening on Wednesday 5th March.
Consumers were invited to enter the box to have an all-encompassing sensory experience and on their way out were handed personalised bottles of Pepsi Max with their photo on it as a souvenir of their unique ‘unbelievable' Pepsi Max experience.
The campaign was planned and booked with JCDecauxLive.