AirWick showcased its new partnership with UK National Parks with an experiential campaign that invited the public to experience the wonders of the great outdoors in London’s Covent Garden.
A giant acrylic cube captured the sights, sounds and smells of the UK countryside, demonstrating how AirWick’s new range of fragrances can bring the delights of Britain’s breathing spaces into people’s homes. As well as offering the chance to have a photo taken that links to the AirWick Facebook page, consumers were also treated to a variety of dance performances inspired by the UK’s National Parks.
Jerome Lemaire, Reckitt Benckiser UK Marketing Director, said: “Experiential activity on a huge scale is a first for AirWick and something we’re really excited by. This event offers consumers the chance to experience everything that is great about the Great British countryside while making them discover the new National Park range in a more creative and compelling way.”
The campaign was planned and booked with JCDecauxLive.