PepsiCo showcased the capabilities of Outdoor this March by launching two campaigns that entertained London consumers to promote the ‘unbelievable’ taste of Pepsi MAX.
PepsiCo invited waiting passengers to interact with augmented reality and witness a number of ‘unbelievable’ street screen scenarios at the busy London bus shelter on New Oxford Street. A digital 6-sheet revealed the street behind with a live feed, whilst an overlay of augmented reality gave the illusion that ‘unbelievable’ scenarios were happening before passengers’ eyes. Scenes included: a flying-saucer invasion, meteor strike, giant kitten pawing at a crane and a tiger prowling down the street next to the passing public.
The campaign was planned and booked with JCDecaux Innovate by OMD and Talon.
PepsiCo also deployed an experiential campaign with JCDecauxLive at London’s Southbank and Canary Wharf, inviting consumers to enter a mysterious cube to have an all-encompassing sensory experience. When leaving the cube, consumers were handed personalised bottles of PepsiMAX with their own photo on the label as a souvenir of their unique ‘Cube Experience’. Check out the video of the campaign here.