SOJO is bringing its brand to Out-of-Home, reaching consumers in London from 2nd October as they continue their mission to make tailoring and repairs more accessible and encourage a slower, more considered approach to fashion.
As one of the winners of a joint initiative between JCDecaux UK Reach and the Black Founders Fund by Google for Startups, SOJO was awarded a prize of an Out-of-Home campaign with JCDecaux UK to help them scale up and build brand fame. SOJO also gained access to the latest data-driven planning tools and AI creative testing to optimise the effectiveness of their creative.
Consumers will soon see SOJO’s campaign on digital screens in One New Change shopping mall, Rail stations including London Euston, and on Roadside street furniture as well as large format screens across London. Using straplines including “From ready-made to made-for-you” and “Seam better days”, SOJO’s new OOH campaign showcases fixable fashion faux pas to encourage people to love their clothes for longer by using its door-to-door tailoring service.
It’s so exciting to see SOJO on JCDecaux's screens in London. We're on a mission to promote a slower approach to clothing consumption. While sustainable fashion is often viewed as expensive and inaccessible to most citizens, at SOJO we want to meet customers where they are at, promoting great fit and investment in the clothes they already own by choosing to repair items rather than replace. Our tech-led solution is built on convenience and accessibility, and I can't wait to roll it out to more consumers through such an impactful and exciting medium.Josephine Philips Founder & CEO at SOJO
Through tailored use of JCDecaux’s extensive data-driven planning tools, campaigns delivered via the Reach programme enable Black, Asian, and Multi-Ethnic brands to break through and target wider potential audiences for their products and services. We are excited to be working with SOJO, helping them to scale and grow by utilising the power of Out-of-Home. The brand’s sustainable ethos is inspiring and circular fashion is something that we can all get on board with. I can’t wait to see this fantastic, body positive campaign out on the streets!Thanh Catachanas Programme Lead for JCDecaux UK Reach
