Jaguar has launched a dynamic digital Outdoor campaign with JCDecaux that provides rail commuters with a slice of the action from Britain’s Wimbledon event.
By using cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament, Jaguar is broadcasting the Wimbledon atmosphere to commuters across London Transvision screens – perfect for capturing the attention of the many affluent commuters that pass through the UK’s busiest rail stations every day.
Selected members of the crowd at Wimbledon are being provided with biometric wristbands that capture heart rate, movement and location around the grounds, whilst atmospheric, in-ground sensors monitor the energy around the courts, and sociometric tracking monitors the conversation amongst fans around the world on social media platforms.
The combination of these three systems provides a completely new perspective on the world-famous event, and key “atmospheric” and “biometric” moments with their timing will be broadcast to commuters at key London stations over the next two weeks.
The key insights are also being posted across Jaguar’s social channels using the hashtag #FeelWimbledon.
Lauren Baines, Strategic Business Director at JCDecaux UK, said: “Jaguar is creatively utilising our Transvision screens to deliver an incredibly unique and powerful Outdoor advertising campaign. It truly showcases the spectacular developments in Out-of-Home especially regarding data. We are delighted to be working in partnership with Jaguar to bring the wonders of one of Britain’s most important sporting events to life.”
Laura Schwab, UK Marketing Director at Jaguar Land Rover, said: "Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we're very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign."
With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE."
The campaign was planned and booked with JCDecaux by Mindshare UK and Kinetic.
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