During the UK’s summer heatwave, Malibu is celebrating National Piña Colada Day with a totally tropical campaign with JCDecaux.
The special-build campaign has turned StreetTalk into giant pineapples which feature CTAs to www.pinacoladaday.co.uk, where consumers can get a free Malibu Piña Colada!
The vibrant summery campaign, which can be spotted at central city locations around the UK, will reach thirsty consumers during the UK’s hottest days so far.
Matthew Cook, JCDecaux’s Director of StreetTalk, said: “StreetTalk is a medium which reaches a very urban audience in a relaxed, positive and social mind-set – perfect for a brand like Malibu which goes hand-in-hand with summertime drinking.”
Zoe Novick, Planning Director, Havas Media, said: “This visually striking campaign invites consumers to celebrate National Piña Colada Day with Malibu!”
This campaign was planned and booked with JCDecaux by Havas Media and Posterscope.