Sky Sports News broadcasted the hotly-anticipated Premier League Football ‘Transfer Deadline Day’ live news to rail commuters across JCDecaux’s national Transvision screen network.
Dedicated to keeping sports fans up-to-date with the “best live coverage” of sports, Sky Sports News deployed a dynamic Outdoor campaign that showcased the flexibility and technical capabilities of DOOH as it reached the commuters who do not want to miss a sporting moment.
As the 23:00 deadline of the transfer window approached, football fans travelling through the UK’s busiest rail stations were able to keep track of the transfer news with a live countdown and Twitter-feed of news and opinions.
The campaign was planned and booked with JCDecaux by Rapport. Working with Sky’s creative team, digital production was by JCDecaux.