Commuters were in with the chance to win their own ‘Audi Valentine’s Experience’ this February in a digital Out-of-Home campaign with JCDecaux.
Audi announced their three-day competition on JCDecaux’s digital network of Transvision screens from Monday 10th February and offered one lucky commuter a chance to win a VIP Valentine’s Day experience – including a three course meal in a top Central London restaurant and a chauffeur-driven Audi A8.
Audi’s message: “Still working out what to do for Valentines? Tweet @AudiUK and let Audi take care of it”, invited commuters to tweet using the hashtag: #AudiWaterloo, and explain why they should receive help for Valentine’s Day.
The winner was announced today (Friday 14th February). Their twitter entry included: “Thanks to @AudiUK I'll be enjoying dinner and champagne @OXO_Tower for #valentines wearing my highest heels as they're chauffeuring me home”.
This activity supports the launch of the ‘Audi Dashboard’, which went live on JCDecaux’s new Motion@Waterloo screen on Monday 10th February. The campaign was planned and booked by MediaCom and Kinetic, with the creative by BBH.
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