Established in the UK back in 2016, JCDecaux’s Nurture programme has launched in Hong Kong, opening the door to the benefits of Out-of-Home media for start-ups across the country.
The Nurture programme is already live across twelve countries (the UK, France, Germany, the Netherlands, Italy, Australia, New Zealand, the US, Switzerland, Denmark, Lithuania and Latvia), with the Hong Kong launch adding a fourth continent to the programme’s repertoire.
With comprehensive support from the government, Hong Kong’s robust startup ecosystem records steady growth year-on-year. The startup sector benefits from various initiatives such funding and accelerators, a simple tax system, and accessibility to both international and local markets covering Mainland China, The Greater Bay Area, and the rest of Asia.
Nurture’s launch will support these businesses, and those coming behind them, to succeed in the Hong Kong market and beyond. Through Nurture, start-ups access mentoring, insight, creative and marketing support and investment matching, building accountable, efficient, proven effective Out-of-Home campaigns.
Find out more about Nurture here.
We see great potential in start-ups in the new business landscape not only in Hong Kong but also in the Greater Bay Area, mainland China and Asia as a whole. We are glad to support the next generation of local startups by providing an ideal channel to effectively reach out to new customers on a mass scale in Hong Kong through our extensive advertising opportunities. At JCDecaux Hong Kong, we welcome all kinds of startups and scaleups for potential collaboration. We are looking forward to meeting you all!Connie Zehentmeier Sales Development Director, JCDecaux Hong Kong
We are delighted to see the Nurture programme launch in Asia. Hong Kong is a country with a growing startup community, and Out-of-Home media can give these new and growing businesses a tangible presence in the real world, gaining consumer attention, building tryst, driving awareness and, ultimately, growing sales. The drive from the team in Hong Kong to bring the benefits of the Nurture programme to start-ups in their market reinforces JCDecaux’s over-arching commitment to support scaling businesses.Joe Hills Head of Nurture, JCDecaux UK