Nurofen has launched a new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the market leader in UK rail advertising. The activation marks a first for the pain relief brand, and is the first national 3DOOH campaign on JCDecaux’s Transvision screens.
With creative by McCann London, the 3DOOH activation strives to drive awareness of Nurofen Express Liquid Capsules amongst its active target audience of 21–45-year-old “business nomads”. With media buying from Zenith UK, the creative will be placed across JCDecaux’s key digital sites in the nation’s rail stations and will give Nurofen a presence like never before.
“At Nurofen, we are always striving to try out new & innovative media formats! This is both a first for the brand and the pain category, featuring a unique one-of-a-kind 3D creative that delivers high impact amongst our “business nomads” consumers. We are proud to have worked alongside with JCDecaux UK, Zenith UK and McCann London to showcase our product superiority that is both fast acting, and long lasting.”Mathieu Desbrandes, Marketing Manager, Nurofen
The launch of the 3DOOH activation marks the next phase of a wider campaign for Nurofen Express Liquid Capsules that speaks to the busy lives of their target audience with copy that reads “starts to get to work in 8 minutes and lasts up to 8 hours”.
“We are delighted to welcome Nurofen as our first national “3DOOH At Scale” client on Transvision digital screens, reaching concourse audiences at the biggest rail hubs across the UK. We know that 83% of the UK population visit the top 60 cities each month and our new 3DOOH capabilities offer even more creative opportunities for brands to engage this time-pressed audience.”Andrew Mullins, Creative Solutions Director, JCDecaux UK
The activation on JCDecaux Transvision is running for two weeks in April.