As a partner in Manchester for over 30 years, at JCDecaux we are delighted to see Sacha Lords’ new book ‘Tales from the Dancefloor’ promoted across our digital screen network, bringing this “love letter to the city” to people out and about in Manchester.
It is fantastic to be working in partnership with JCDecaux for the launch of my book ‘Tales From The Dancefloor.’ This impactful campaign will be showcased across JCDecaux’s city centre digital advertising network, located at key retail zones and destination points, reaching the city’s diverse audiences. The book pays homage to the spirit of Manchester’s nightlife, the place where it all happens and the individuals who have shaped it! Working on bringing this campaign to life with a long-standing partner of Manchester that is JCDecaux has been a great collaboration.Sacha Lord Co Founder The Warehouse Project/Parklife, Night Time Economy Adviser for Greater Manchester, Chair NTIA
The campaign is running across JCDecaux’s digital 6-sheet network across Manchester city centre which offers a range of valuable public benefits including free-wifi and life-saving defibrillators, funded by Out-of-Home advertising. The digital screen network also provides a powerful platform for brand communication from local, national and international clients and is an important channel for public messaging from the Greater Manchester Mayor’s Charity and Greater Manchester Police.
