Microsoft experiential

Passengers travelling through Heathrow and Glasgow Airports were able to try out the brand new Windows 8 software on Microsoft’s Surface Pro tablets within a branded experiential Microsoft zone.
Microsoft brand ambassadors were on hand to demonstrate the products to passengers, who also had the opportunity to win prizes. Microsoft amplified the experiential activity across digital screens, with Heathrow DAPs directing passengers to the experiential zone.
The campaign was planned and booked with JCDecaux Airport through Universal McCann and Momentum.