‘Together we can put laughter and play in place of pain’ is the theme for Radio Lollipop’s largest multi-channel campaign with the aim of significantly increasing awareness of the children’s charity and its volunteers who provide care, comfort, play and entertainment for sick children in ten UK hospitals.
Supported by the JCDecaux Community Channel, the Out-of-Home campaign is being supported by radio clips with a child putting the message across. All will be reinforced through a revitalised Radio Lollipop website and active social media support.
We are proud to be working in partnership with Radio Lollipop, using our digital assets across the country to help raise awareness of the important role the charity plays in children’s hospitals.Andy Morton Head of Development Partnerships at JCDecaux UK
Post Covid and now that our brilliant volunteers can get back on the wards, we need to rapidly boost our funds to bring serious fun to more children. It is proven that a happy child gets better quicker and that the need for medication is much reduced when Radio Lollipop is around.John Dash Radio Lollipop UK Chairman
The campaign is running across digital billboards and Communication Hubs1 nationwide throughout April. For more information click here.
1Our Communication Hubs are operated by Infocus Public Networks Limited which is a wholly owned subsidiary of JCDecaux UK Limited.