Liverpool ONE, the unique retail and leisure destination at the heart of Liverpool, has turned digital, as part of an advertising partnership between Grosvenor Liverpool Fund and JCDecaux, the UK’s leading outdoor advertising company. Launched on November 18, brands can now advertise on a new digital 6-sheet network.
The 18 screens in the digital network will be strategically located across Liverpool ONE, enabling brands to communicate with fashion-conscious audiences shopping during the day and socialising in the evening.
As the major retail and leisure destination in the region, Liverpool ONE was visited by 26 million people in 2012, 12% ahead of the year before, offering key high-street and premium shopping opportunities in the heart of the city. The city of Liverpool is placed 5th in the UK’s ranking for retail centres.*
Commenting on the introduction of the new digital screens, Miles Dunnett, Head of Asset Management, Grosvenor Liverpool Fund, said: “As a leading retail and leisure destination in the UK, it is important our media offer is as dynamic and industry leading as our brand. We are delighted to be working with JCDecaux to create opportunities for advertisers that will enhance the consumer experience, with targeted, relevant content on state-of-the-art digital screens.”
Spencer Berwin, Managing Director – Sales from JCDecaux said: “This is a powerful new opportunity for brands to reach consumers in Liverpool’s number one retail destination and is an important addition to our national digital network of premium malls. This 100% digital network will provide time-sensitive, content-rich and dynamic campaigns for brands, reaching consumers in this city-centre outdoor shopping destination.”
Liverpool ONE offers a range of premium and high street brands including: John Lewis, Debenhams, Hollister, Top Shop, AllSaints, Zara, Pandora, Paul Smith, and Swarovski. Leading restaurants will include Wagamama, Jamie’s Italian, Zizzi and the recently opened restaurants from Byron and Browns.
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