As part of their ‘keeping Britain nuts’ campaign, Hosta has launched an Outdoor advertising campaign called #TOMFACE – ‘a celebration of the nutty pastime of gurning’ – booked direct with JCDecaux.
Targeting rail and roadside passengers across the country, Hosta is promoting its Mr Tom peanut crunch bar across JCDecaux’s static and digital sites as it invites consumers to post their gurning #TOMFACE online along with the hashtag, for the chance to win £1000.
Every #TOMFACE Tuesday, a finalist will be chosen and 10 winners will be selected to receive goodies. Competitors' photos will also feature across JCDecaux’s digital network – join in the competition here.
This 2-week outdoor advertising campaign will run across JCDecaux’s portfolio nationwide including premium sites, such as: The M4 Torch and The A40 Spire, and will be supported with other activity on digital and social media.