PepsiCo transformed 30 London StreetTalk into giant Lipton Peach Ice Tea bottles in a special build campaign with JCDecaux Innovate. Click here to see the campaign gallery.
PepsiCo partnered with JCDecaux and Bauer Media to bring refreshing summer twists to the streets of London and target young people in close proximity to convenience stores. Kiss FM invited listeners to answer the phone in one of the Lipton branded booths for a chance to win prizes, including trips to the KISSTORY event in Ibiza.
Paulina Gorksa, Senior Brand Manager – SoBe & Lipton, at PepsiCo, said: “Transforming JCDecaux’s StreetTalk kiosks into a giant replica Lipton Peach Ice Tea bottle is a fantastic way to drive awareness to our brand and reach our target audience of youths at busy high street locations. The innovative stand-out design combined with the radio competition is the perfect way to bring a fun and refreshing campaign to consumers.”
Part of a nationwide StreetTalk campaign, PepsiCo's campaign was planned and booked with JCDecaux Innovate by OMD UK and Talon.