JCDecaux, the UK’s number one Outdoor advertising company, has unveiled its vision for the future of Outdoor advertising with the launch of Channel 6, a national network of 1,400 digital screens in the UK.

Click here to view the Channel 6 website.

Located in major retail and transport hubs, Channel 6 will enable brands to deliver screen based communications in an active space for retail purchasing, with the opportunity to target out-of-home audiences who are also shopping and searching via smartphone.

With growth set to continue until the end of 2014, Channel 6 will deliver a weekly reach of 40% of the UK population.

Spencer Berwin, Managing Director - Sales at JCDecaux UK, said: “Outdoor’s role is changing as we continue to develop our screen based advertising. Our investment has provided a new digital channel with national reach and if we were a commercial TV channel we would have the fifth biggest weekly reach in the UK. The time is now right to highlight our national screen based channel in the active space – Channel 6.”

Part of JCDecaux’s major investment in digital Outdoor, JCDecaux recently unveiled SmartScreen – an insight-driven network of 400 screens at the biggest Tesco stores in the UK. Powered by dunnhumby insight, SmartScreen will enable optimised scheduling based on audience behaviour and sales.

Channel 6 was first unveiled to an audience of industry leaders on the Channel 6 stage at Advertising Week Europe on Monday 31st March, as part of the discussions for the future landscape of media, advertising, creative and content.