JCDecaux, the UK’s number one Outdoor advertising company, has unveiled its vision for the future of Outdoor advertising with the launch of Channel 6, a national network of 1,400 digital screens in the UK.
Click here to view the Channel 6 website.
Located in major retail and transport hubs, Channel 6 will enable brands to deliver screen based communications in an active space for retail purchasing, with the opportunity to target out-of-home audiences who are also shopping and searching via smartphone.
With growth set to continue until the end of 2014, Channel 6 will deliver a weekly reach of 40% of the UK population.
Spencer Berwin, Managing Director - Sales at JCDecaux UK, said: “Outdoor’s role is changing as we continue to develop our screen based advertising. Our investment has provided a new digital channel with national reach and if we were a commercial TV channel we would have the fifth biggest weekly reach in the UK. The time is now right to highlight our national screen based channel in the active space – Channel 6.”
Part of JCDecaux’s major investment in digital Outdoor, JCDecaux recently unveiled SmartScreen – an insight-driven network of 400 screens at the biggest Tesco stores in the UK. Powered by dunnhumby insight, SmartScreen will enable optimised scheduling based on audience behaviour and sales.
Channel 6 was first unveiled to an audience of industry leaders on the Channel 6 stage at Advertising Week Europe on Monday 31st March, as part of the discussions for the future landscape of media, advertising, creative and content.
By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more about cookies.