Trinity Leeds, the only major shopping, dining and leisure destination to open in the UK this year, will be providing consumers with a new way of eating out today in the new eating out concept: ‘Trinity Kitchen’.
Street food vendors, pop-up market stalls and emerging high street food and drink brands will be available in the 20,000 square foot food hall from 11am today (Thursday 17th October).
Richard Johnson, Curator of the project, said: “Street food is one of the most important British food trends in the years and the launch of Trinity Kitchen is set to not only change the way we view food in a shopping environment, but also how we eat out in the UK. We know people want more choice, better quality and a great experience, so that’s why we’re bringing the best traders to Trinity Leeds, from across the UK, every month. From the coolest, quirkiest vans and trucks, to garden sheds and even boats – all serving the tastiest, freshest food – Trinity Kitchen is set to become the ultimate destination for food.”
Andrew Turf, Leading Manager for Trinity Kitchen, said: “Today’s customer wants a truly memorable experience, from the very best retailers and restaurants to exemplary levels of customer service, made easy with the clever use of technology. We are always striving to offer visitors something different every time they visit and we’re delighted to be launching the very latest in eating out concepts at a centre which is setting the benchmark for today’s shopping centres.”
Trinity Kitchen will be selecting five of the best pop-up festival food vans from across the UK on a monthly basis, offering visitors something new each time they visit. The concept will also feature a range of technology, including a giant touch-screen video wall showcasing food, music and games, in addition to iPads to keep visitors up-to-date with news and offers.
Land Securities supported the launch by deploying a DOOH campaign on the M-Vision screen and digital 6-sheets located throughout the mall. The campaign with JCDecaux was planned and booked by Havas Media and Posterscope.