Google deployed a dynamic countdown campaign on JCDecaux’s Old Street EC1 last week to build excitement and awareness of the London Pride Parade.
As part of Google’s Digital Out-of-Home campaign to promote Android, the 'london andproud' strapline reached audiences in the heart of London’s Tech City with a daily countdown to the Pride Parade.
Pride in London festivities warm up in late-June, leading up to the main Pride Parade held on 27th June, which is the biggest one-day event in the city and one of the largest LGBT celebrations in the world, attracting over 700,000 visitors.
The campaign was planned and booked by OMD and Talon.
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